After the success of my A to Z of Dynamics 365 Marketing back in April 2021, I thought it would be fun to do a new video series covering the A to Z of Real-time Marketing. One feature for each letter of the alphabet. If you want to make sure you don’t miss any future D365 Marketing videos, click the button below to subscribe to my YouTube Channel.Yes Please, Subscribe Me!
What is Real-time Marketing all about?
A is for A/B Testing
A/B Testing can be done within a Journey without needing to set anything up in the email first.
B is for Building Conditions
Easily build-out conditions as part of your email to truly customise the content and send out personalised marketing.
C is for Consent Center
Find out what the Consent Center is and why it’s important in Real-time Marketing.
D is for Delivering Text Messages
You can send text messages using Real-time Marketing with several different service provider options.
E is for Edit Sample Data
Using the Edit Sample Data when previewing emails is a handy way to see what a personalised email will look like.
F is for Finding Email Analytics
Where are the analytics for your emails found? It’s important to know how emails are performing.
G is for Goals
Set goals on your Journeys, then see how you are performing against those goals.
H is for Holistic Reporting
Analytics is the place to go for a full overview of your entire marketing efforts (emails, sms, journeys).
I if for Indicating Fields For Audience Configuration
How can you determine which fields are used for a records email address or phone number? Audience Configuration is how.
J is for Journeys
Although Customer Journeys exist in Outbound Marketing, there are new Journeys as part of the Real-time Marketing functionality.
K is for Keeping Up With New Features
What’s the best way to keep up with new features coming to Dynamics 365 Marketing? You’ve got a few options!
L is for Lists
Build lists to use within your emails to display dynamic personalised content.
M for Making An Event Trigger
How on earth do you create an Event Trigger? We walk through two different options.
N for New Emails & Email Templates
Emails in Real-time Marketing are created in a different place, and have slightly different options.
O for Outbound Consent
Yes, this is about Outbound Marketing but it’s new BECAUSE of Real-time Marketing.
P for Push Notifications
Does your organisation have a mobile app? If so, Push Notifications might be the thing for you!
Q for Questions on the Preference Page
What questions will your Contacts be asked on your Consent Preference Page? Take a look and see what changes you might need to make.
R for Real-time Consent
This one is all about Real-time Consent and understanding what settings to change.
S for Segments
Are segments any different? Find out in this video!
T for Tokens
What are Tokens? Do you need them and how do you use them?
U for Understanding Your Limits
The quota information disappeared for a while, now it’s back and better than before. Check this out!
V for Value Based Branches
A journey can take many twists and turns, and here is how you can use values to determine which branch someone goes down.
W for Writing Personalisation In Emails
This one is all about adding personalisation in emails. So many different ways!
X for eXits
Leaving a journey can happen in several ways. This video looks at different ways to exit a journey.
Y for Your Assets Library
Your asset library contains all your images, videos and documents in Real-time Marketing.
Z for Zero In On Email Reports
And finally, let’s look at how you can access your email reports!