Making the move from Outbound Marketing
If you haven’t already seen the news from Microsoft, they have announced the retirement of Outbound Marketing functionality (more on this here). Along with this, Dynamics 365 Marketing has a new name, and will be Customer Insights Journeys.
Some of the most common comments from new clients are:
We have no clue if things are set up correctly in our environment! We don’t know how to begin moving to Real-time Marketing but know that we need to do it soon. How can we get started?
The best approach is to have a full review of how your environment is currently set up. I can detail areas that look like they are set up correctly, those that might need some review, and functionality not being used or even potentially set up and used in the wrong way. An audit with a follow up report can provide you with clear steps to move forward and make sure you are not only ready but set up in the best way possible to make sure Real-time Marketing can be used to get the most out of the system.