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Exploring AI Topic Insights in Microsoft Clarity
Understanding how people find your website is useful, but what happens when they get an answer from an AI assistant without ever visiting it?…
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Check Your Microsoft Clarity Consent Setup For More Complete Recordings
Microsoft Clarity is a useful way to see how people interact with your website. I’ve been using it since it first came out in…
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Lead Scoring Criteria: What Should Earn Points and Why?
Someone downloads a white paper from your website. Someone else attends three webinars, explores your product pages and then requests a demo. Both have…
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Understanding HubSpot Lead Scoring and How to Set It Up
A contact can open every email you send and still have no intention of buying, while someone who barely engages with your marketing could…
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See Microsoft Clarity Recordings on HubSpot Contact Records
If you’ve not being using Microsoft Clarity, it’s definitely a tool worth using. It’s totally free, and is a user behaviour analytics tool that…
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Creating An AI Traffic Content Exploration In Google Analytics 4
Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually happening. You can bring…
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How To Find And Analyse AI Traffic In Google Analytics 4
I was looking through the acquisition reports for my website when I noticed a channel I hadn’t seen before: AI Assistant (released in May…
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Your Personal Brand Has Changed. Has Your Website?
When we think about creating a website and building our own brand, it’s easy to jump straight to the visual stuff. What colours should…
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The Disappearing Click: What AI Means For Blogs And Websites
For years, the steps were pretty simple. You had a question, you searched Google, clicked on a promising result and landed on someone’s website…
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Scheduled Prompts: One Of My Favourite Ways To Use AI
Most of the time, we use AI when we need something. We open ChatGPT or Claude, ask a question, get an answer and move…
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Marketing Journeys – Real-time Chats – August 2026
You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they dive into new monthly…
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Marketing Journeys – Real-time Chats – July 2026
You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they dive into new monthly…
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