CRM. MARKETING. TECHNOLOGY.
Ideas, insights and practical advice for CRM and marketing professionals.
I’m Megan Walker, a consultant and blogger with a passion for sharing content on CRM systems, Marketing Technology, and building better customer experiences.
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LATEST POST
Creating An AI Traffic Content Exploration In Google Analytics 4
Read article →: Creating An AI Traffic Content Exploration In Google Analytics 4Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually happening. You can bring together dimensions and metrics…
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Ideas for improving support, self-service and feedback to create better experiences for customers and service teams.
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Latest articles
Fresh ideas and practical advice.
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How To Find And Analyse AI Traffic In Google Analytics 4
I was looking through the acquisition reports for my website when I noticed a channel I hadn’t seen before: AI…
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Your Personal Brand Has Changed. Has Your Website?
When we think about creating a website and building our own brand, it’s easy to jump straight to the visual…
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The Disappearing Click: What AI Means For Blogs And Websites
For years, the steps were pretty simple. You had a question, you searched Google, clicked on a promising result and…
Hi, I’m Megan 👋🏼
Consultant. Architect. Blogger.
With years of experience across various CRM systems, marketing and SEO technology, and the Microsoft Power Platform, I share practical advice and real-world insights to help you solve problems, build better solutions and move your ideas forward.