CRM. MARKETING. TECHNOLOGY.
Ideas, insights and practical advice for CRM and marketing professionals.
I’m Megan Walker, a consultant and blogger with a passion for sharing content on CRM systems, Marketing Technology, and building better customer experiences.
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LATEST POST
Lead Scoring Criteria: What Should Earn Points and Why?
Read article →: Lead Scoring Criteria: What Should Earn Points and Why?Someone downloads a white paper from your website. Someone else attends three webinars, explores your product pages and then requests a demo. Both have engaged with your business,…
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Ideas for improving support, self-service and feedback to create better experiences for customers and service teams.
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Hands-on guidance for platforms, configuration, automation, integrations and the technology behind modern business systems.
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Latest articles
Fresh ideas and practical advice.
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Understanding HubSpot Lead Scoring and How to Set It Up
A contact can open every email you send and still have no intention of buying, while someone who barely engages…
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See Microsoft Clarity Recordings on HubSpot Contact Records
If you’ve not being using Microsoft Clarity, it’s definitely a tool worth using. It’s totally free, and is a user…
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Creating An AI Traffic Content Exploration In Google Analytics 4
Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually…
Hi, I’m Megan 👋🏼
Consultant. Architect. Blogger.
With years of experience across various CRM systems, marketing and SEO technology, and the Microsoft Power Platform, I share practical advice and real-world insights to help you solve problems, build better solutions and move your ideas forward.