Understanding Your Unassigned Data In GA4 With Custom Channels

If you are using Google Analytics (GA4), and are reviewing any of the acquisition reports, you’ll likely have seen some of that traffic showing up as unassigned. If Google doesn’t recognise where the traffic came from and there is no logical source or medium available, your website traffic will be tagged as Unassigned for the … Continue reading Understanding Your Unassigned Data In GA4 With Custom Channels

Link Substack to Google Analytics 4 (GA4)

If you aren’t already aware, I started a newsletter a few months ago. D365 Marketing Weekly is for anyone with an interest in the Dynamics 365 Marketing App and marketing in general. It covers any news, changes, updates related to the app, along with articles members of the community have written about features and functionality. … Continue reading Link Substack to Google Analytics 4 (GA4)