This is the last in my Google Analytics Series. I hope you’ve enjoyed it, and been able to pick up some tips and ideas along the way. In the last part, we will look at using the Google Analytics mobile app. Although it’s by no means to be used as a replacement for the web … Continue reading Part 30 – Using The Google Analytics Mobile App

Hopefully, you’ve been using Google Analytics for some time now and learning how to navigate around and move through all of the different screens, dashboards and reports. Did you know there is a faster way to move around? We can access keyboard shortcuts to navigate through the application. When in Google Analytics, click the Shift … Continue reading Part 29 – Using Keyboard Shortcuts in Google Analytics

In Part 26 of this Google Analytics Series, we reviewed how to add an A/B test to your website using Google Optimize. Then in Part 27 we looked at the reporting and analytics for Google Optimize. Another experience we can create is one that’s personalised and shows a version of a web page to specific … Continue reading Part 28 – Using Google Optimize For Personalisation On Your Website

In the post yesterday, we looked at using Google Optimize to do A/B testing on a website page. Using Google Optimize gives us the ability to create a new experience, set an objective, then test several variances to see which one performs best to help you meet your objective. In this post, let’s look at … Continue reading Part 27 – Reviewing Google Optimize Reports & Analytics

So far in this series, we have reviewed and set up many different tools that are all related to Google Analytics. We’ve used Google Tag Manager, Google Campaign URL Builder, Google Search Console and Google Data Studio. In this part of the series, we are going to jump in to Google Optimize. Optimize allows you … Continue reading Part 26 – Using Google Optimize For A/B Testing Of A Page

In Part 24 of this Google Analytics Series, we looked at using the Google Data Studio and accessing templates to link to your Google Analytics data. Rather than using a template, we can start with a blank report and start building and customising our own reports. Let’s look at how to achieve this. After logging … Continue reading Part 25 – Create Google Analytics Custom Reports Using Google Data Studio

In previous parts of this Google Analytics Series, we’ve looked at creating your own custom reports, then importing reports from the Solutions Gallery and setting up custom dashboards. Google has another free tool that we can use to create not only powerful reports but also customise and brand them in ways to fit in with … Continue reading Part 24 – Access Google Analytics Report Templates In Google Data Studio

In Part 5 of this Google Analytics series, we looked at setting up the Google Search Console and linking into your account. This gives us insight into the queries visitors are using when searching online. We can see the keywords they used in their search which then led them to our site. What about when … Continue reading Part 23 – Tracking Searches Within Your Own Website

In Part 21 we looked at using Google Tag Manager to track Events in Google Analytics. We used the example of tracking any outbound link on our website that was clicked on. Using ‘The UP Podcast‘ website as an example, let’s look at how we can track specific clicked links and display them with a … Continue reading Part 22 – Using Lookup Tables In Google Tag Manager To Analyse Data

In the Behaviour section in Google Analytics is an area for Events. Events are user interactions with content that can be measured independently from a web-page or a screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyse as Events. Using Google Tag Manager, we can … Continue reading Part 21 – Using Google Tag Manager To Track Events