Using Google Analytics Segments In Microsoft Clarity

Reviewing and analysing your website traffic data can be done easily using Google Analytics. If you aren’t already using segments, they are a great way to track and understand more about the behaviour of your website visitors. As I’ve mentioned before, Microsoft Clarity is not something that should be used INSTEAD of Google Analytics, but … Continue reading Using Google Analytics Segments In Microsoft Clarity

Filtering Using The Microsoft Clarity User ID

If you are using Microsoft Clarity and have not yet set up the Google Analytics integration, it’s worth checking out. And even more so now because you can filter your recordings using a Clarity User ID. Each visitor that comes to your site has an ID assigned, meaning you can gather all of the recordings … Continue reading Filtering Using The Microsoft Clarity User ID

Saving Filters As Segments In Microsoft Clarity

One of the things I am really passionate about is Marketing and Analytics, especially analytics from websites (mine in particular obviously 😉). It’s useful to understand where visitors are coming from and when, then what they are reading, and which content is truly resonating with people. I’ve done a series about Microsoft Clarity including blogs … Continue reading Saving Filters As Segments In Microsoft Clarity

Mask And Unmask Content In Microsoft Clarity

One of the coolest things about Microsoft Clarity is also one of the things I find the creepiest, and that’s the ability to sit and watch recordings of your website visitors and see how they interact with the pages. It’s very useful and gives fantastic insight. What about the data that is being sent back? … Continue reading Mask And Unmask Content In Microsoft Clarity

Applying Filters To Data In Microsoft Clarity

There are a ton of ways to filter the data being displayed on the dashboard in Microsoft Clarity. You’ve got the same set of filters also used to narrow or broaden the data viewed for recordings. Heatmaps can also be filtered, although don’t have all the same filters available as the dashboard and recordings. In … Continue reading Applying Filters To Data In Microsoft Clarity