Setting Goals and tracking your successes in meeting them is one of the key things every marketer should be doing. There are many tools out there to help you do this, but honestly, two of the best ones are free, and if you aren’t taking advantage of them you are really missing out. I’ve written … Continue reading Google Analytics Goals In Microsoft Clarity

I’ve written quite a few articles about Microsoft Clarity and find it such a fascinating tool to use on my own website. They have continually added new features and make improvements to the product regularly. It’s free too, so if you are not using it you are really missing out! I noticed recently there was … Continue reading Content Insights In Microsoft Clarity

Reviewing and analysing your website traffic data can be done easily using Google Analytics. If you aren’t already using segments, they are a great way to track and understand more about the behaviour of your website visitors. As I’ve mentioned before, Microsoft Clarity is not something that should be used INSTEAD of Google Analytics, but … Continue reading Using Google Analytics Segments In Microsoft Clarity

If you are using Microsoft Clarity and have not yet set up the Google Analytics integration, it’s worth checking out. And even more so now because you can filter your recordings using a Clarity User ID. Each visitor that comes to your site has an ID assigned, meaning you can gather all of the recordings … Continue reading Filtering Using The Microsoft Clarity User ID

One of the things I am really passionate about is Marketing and Analytics, especially analytics from websites (mine in particular obviously 😉). It’s useful to understand where visitors are coming from and when, then what they are reading, and which content is truly resonating with people. I’ve done a series about Microsoft Clarity including blogs … Continue reading Saving Filters As Segments In Microsoft Clarity

We can mask and unmask content in Microsoft Clarity. This gives us the ability to determine what text or values from our site is captured in a recording or heatmap and can be viewed within Clarity. The method I wrote about previously uses a div attribute that must be added directly to the code on … Continue reading Masking Mode In Microsoft Clarity

If you have a website, and you haven’t yet looked at Microsoft Clarity, I suggest you check it out. I’ve written a bunch of posts and created videos on the subject for you to get started. As and when I notice new functionality, I’ll add to the list of learning resources for anyone wanting to … Continue reading Scroll Heatmaps In Microsoft Clarity

If you’ve been following along in the Microsoft Clarity blog series I have been doing, and you also work in the Power Platform world, you might have started thinking, oooh, I wonder if I could use this in a Power Apps Portal? The answer is YES, and combined with adding in some Custom Tags, it’s … Continue reading Microsoft Clarity & Power Apps Portals

We’ve got tons of way to filter data in Microsoft Clarity, including standard filters, and advanced filters. What if you want to add some additional filters? Well you can, if you add custom tags. How easy is it to do that? Well, pretty easy if you understand what you want to capture AND you know … Continue reading Adding Custom Tags To Use With Microsoft Clarity

In a previous post, I covered the filters in Microsoft Clarity. You have a ton of them that can be used to filter the data when reviewing the Dashboard, Recordings and the Heatmaps. There is also a set of Advanced Filters which can be used on the Dashboard and the Recordings (not on the Heatmaps … Continue reading Using Advanced Filters In Microsoft Clarity