One of the coolest things about Microsoft Clarity is also one of the things I find the creepiest, and that’s the ability to sit and watch recordings of your website visitors and see how they interact with the pages. It’s very useful and gives fantastic insight. What about the data that is being sent back? … Continue reading Mask And Unmask Content In Microsoft Clarity
There are a ton of ways to filter the data being displayed on the dashboard in Microsoft Clarity. You’ve got the same set of filters also used to narrow or broaden the data viewed for recordings. Heatmaps can also be filtered, although don’t have all the same filters available as the dashboard and recordings. In … Continue reading Applying Filters To Data In Microsoft Clarity
We’ve seen recordings in Clarity, and the integration Microsoft Clarity has with Google Analytics. Next, let’s take a look at heatmaps. Heatmaps are not new, with many great email marketing products including them to see where on your emails the recipients clicked and interacted. It’s a way to visualise your email to gauge how successful … Continue reading Understanding Heatmaps In Microsoft Clarity
I’ve mentioned before, Microsoft Clarity is not a replacement for Google Analytics, nor is it a comparable product. Instead, it should be used in addition to Google Analytics. In fact, there is a Google Analytics integration from Microsoft Clarity. Connecting the two products provides a session playback link within Google Analytics which can be added … Continue reading Google Analytics Integration With Microsoft Clarity
You’ve added the tracking code to your website, and you’ve been looking over the dashboard…. now let’s check out the recordings! A recording covers a session that occurred on your site. What’s a session? It’s defined as the amount of time a user spent on your site. A single user can open multiple sessions that … Continue reading Reviewing Recordings In Microsoft Clarity
Once your Microsoft Clarity tracking code has been added to your website, and you’ve waited a few hours, it’s time to check out your data. In this post, let’s walk through the dashboard to get an understanding of the metrics and analytics provided. After logging in to Microsoft Clarity, you can navigate to your project … Continue reading Overview Of Microsoft Clarity Dashboard
If you read through my previous blog, hopefully, you have some understanding of what Microsoft Clarity is (and maybe what it is not!). Now let’s get to the meat and potatoes and get it installed on a website. This blog will walk through how to sign up and add tracking code to your site. First, … Continue reading Installation of Microsoft Clarity
A few weeks ago I was tagged in something on LinkedIn by Neil Benson, asking if I would do a 30 day series on Microsoft Clarity. I’d not even heard of it, but it was only launched on October 28th, 2020… so I think I can be forgiven 😉. Clarity is an analytics tool, providing … Continue reading Microsoft Clarity Or Google Analytics?