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If you read through my previous blog, hopefully, you have some understanding of what Microsoft Clarity is (and maybe what it is not!). Now let’s get to the meat and potatoes and get it installed on a website. This blog will walk through how to sign up and add tracking code to your site.
First, visit https://clarity.microsoft.com to begin.
You’ve got three methods you can choose from to sign up. If you are already using Google Analytics, you will have a Google account, so might make sense to do the same here. That’s the option I went with. Not sure if it makes it any easier for then tying things to your Google Analytics account later (if you want to), so just select the option that is right for you.
Next you will be prompted to add a project. Give the project a name, then add the website URL and a site category. The name will appear in a dropdown at the top of Microsoft Clarity, allowing you to switch between projects should you have more than one. Once you’ve added these details, click Create.
Next, you’ll be taken to a Setup page that provides the Clarity tracking code needed to start getting data from your website. You can copy the code and then add it in the <head> section of your site (check with the person who manages your website if you are not sure!).
However, if you use Google Tag Manager or one of several other third-party tools, you can expand this section to then get instructions on how to add the tracking code that way instead.
This will open up a screen on the right side and provide the steps to walk through for your chosen platform.
That’s it! Pretty straight forward. It can take up to two hours before you see some data coming through in to your dashboard.
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