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Marketing
Explore practical approaches to marketing campaigns, automation, personalisation and customer journeys across different platforms. Subjects include Customer Insights – Journeys, HubSpot Marketing Hub, email marketing, forms, event management, audience segmentation, lead nurturing and the processes that help organisations create more relevant and connected experiences.
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Change Order Of Event Speakers On Invitation Emails In Customer Insights Journeys
If you have used the Event Management functionality in Customer Insights – Journeys, you may have also set up sessions. Sessions can also be…
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Collecting Net Promoter Score Feedback Using Realtime Marketing Forms
When creating your marketing forms in Customer Insights – Journeys, you have choices in terms of the types of fields you can add. You’ve…
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Convert Non-Subscribers Via Your Emails With Customer Insights Journeys
If you offer multiple email topics or purposes, there’s bound to be some overlap. But promoting Purpose B to someone already subscribed to Purpose…
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Update Copyright Content Block With Current Year Dynamically
This post has come out of my own frustration that I forget to change the end year and update copyright information at the bottom…
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One-click Unsubscribe Experience For Your Subscribers – Customer Insights Journeys
If you send emails to Leads or Contacts with a Gmail or Yahoo account, I really hope you are aware of one-click unsubscribe. This…
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Add Form Submission Counts To Marketing Form Views
One of the things I like about the Realtime marketing forms is that all of the submissions are stored automatically, no need to turn…
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Add Facebook Leads With Consent To Customer Insights Journeys
While scrolling through Instagram recently, I saw an ad for a newsletter for cat knowledge and tips. As the owner of two kittens, I…
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Consent Management In Customer Insights Journeys
Managing bounces, blocked emails and overall consent isn’t my idea of fun, and guessing it isn’t yours either. BUT if you are going to…
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Populate Dates Automatically From Marketing Forms in Customer Insights Journeys
Have you ever had the need for someone filling out one of your marketing forms to populate a date field? Or do you have…
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Create A Weekly Subscriber Overview Notification Email – Customer Insights Journeys
Have you ever wanted just a simple weekly subscriber overview notification to know how many people are subscribed, with the number of new subscribers,…
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Permanently Remove The Form Fill Toolbar From Customer Insights Journeys
This post focuses on the Marketing App (Customer Insights – Journeys) but is the same for any of the model-driven apps really. It’s a…
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Where Can You Find Analytics In Customer Insights Journeys?
You carefully craft your marketing campaigns, put together your amazing emails and set up your journeys in Customer Insights. Then off they go! Now…
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