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Strategy & Data
Explore the thinking behind successful CRM projects, including how systems, processes and data should work together to support an organisation. Subjects include CRM strategy, solution architecture, process design, data migration, governance, reporting, analytics, Power BI, Google Analytics, Microsoft Clarity and turning information into better decisions.
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Creating An AI Traffic Content Exploration In Google Analytics 4
Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually happening. You can bring…
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How To Find And Analyse AI Traffic In Google Analytics 4
I was looking through the acquisition reports for my website when I noticed a channel I hadn’t seen before: AI Assistant (released in May…
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Adding Realtime Website Tracking To Your Website Using Google Tag Manager
I shared how to use the new Website Tracking feature and explained how to add it to your website, but I often get asked…
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Understanding Your Unassigned Data In GA4 With Custom Channels
If you are using Google Analytics (GA4), and are reviewing any of the acquisition reports, you’ll likely have seen some of that traffic showing…
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Track D365 Marketing Form Submissions In GA4
Back in 2021, prior to Google Analytics going from Universal to GA4, I wrote a post about tracking D365 Marketing form submissions in Google…
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Capturing UTM Parameters Via Realtime Marketing Form Submissions
If you are using Realtime components in D365 Marketing, hopefully you’ve turned on the UTM tracking for your own emails and texts. Adding links…
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Custom UTM Tracking In D365 Marketing
Automatic UTM Tracking (or tagging) went in to public preview February 2023, and I wrote about how to use it to get the most…
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Filtering Out Google Tag Manager Traffic From D365 Marketing Website Visits
If you are using D365 Marketing, and are trying to make the most from all the functionality, you’ve likely set up a marketing website…
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Microsoft Clarity Live Browser Extension
As someone with a passion and interest in analytics, websites and marketing, I’ve written about Microsoft Clarity a few times. It’s a fantastic free…
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Tracking D365 Marketing Form Submissions in Google Analytics
This post is important if you use Dynamics 365 Marketing. It’s important if you want to use Google Analytics (GA) for tracking your goals,…
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Google Analytics Goals In Microsoft Clarity
Setting Goals and tracking your successes in meeting them is one of the key things every marketer should be doing. There are many tools…
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Content Insights In Microsoft Clarity
I’ve written quite a few articles about Microsoft Clarity and find it such a fascinating tool to use on my own website. They have…
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