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Exploring AI Topic Insights in Microsoft Clarity
Understanding how people find your website is useful, but what happens when they get an answer from an AI assistant without ever visiting it?…
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Creating An AI Traffic Content Exploration In Google Analytics 4
Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually happening. You can bring…
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How To Find And Analyse AI Traffic In Google Analytics 4
I was looking through the acquisition reports for my website when I noticed a channel I hadn’t seen before: AI Assistant (released in May…
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The Disappearing Click: What AI Means For Blogs And Websites
For years, the steps were pretty simple. You had a question, you searched Google, clicked on a promising result and landed on someone’s website…
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Scheduled Prompts: One Of My Favourite Ways To Use AI
Most of the time, we use AI when we need something. We open ChatGPT or Claude, ask a question, get an answer and move…
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