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Creating reports in GA4 is useful for monitoring AI traffic, but Explorations let you dig deeper into what is actually happening. You can bring…

I was looking through the acquisition reports for my website when I noticed a channel I hadn’t seen before: AI Assistant (released in May…

For years, the steps were pretty simple. You had a question, you searched Google, clicked on a promising result and landed on someone’s website…

Most of the time, we use AI when we need something. We open ChatGPT or Claude, ask a question, get an answer and move…