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Explore practical approaches to marketing campaigns, automation, personalisation and customer journeys across different platforms. Subjects include Customer Insights – Journeys, HubSpot Marketing Hub, email marketing, forms, event management, audience segmentation, lead nurturing and the processes that help organisations create more relevant and connected experiences.
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Not all forms are for everyone. There may be occasions when an age verification is important such as when the service, product,…

If you missed it, Outbound Marketing is going away. This is news that is literally nearly 2 years old, and the signs…

While recently working on a post for generating emails for Microsoft Bookings and putting together an ICS file, I thought about what…

If we are going to send information to Contacts about sessions, wouldn’t it be nice to have a lovely formatted list of…

Perhaps an under used or even underrated feature for Realtime emails in Customer Insights – Journeys are Lists. This gives the ability…

If you are managing an in person event with lots of sessions, you might be checking the attendees in for each one.…

The Customer Insights – Journeys (or Marketing App) has an option to create a new Check-in record, scan a QR code and…

Out of the box, the Event Management functionality includes QR Codes for Event Registrations. What it does not include, is QR Codes…

There are some great out of the box triggers for events which I have written about before. One that seems to be…

If you are using a Power Pages website, there is the option for a Contact to use a forgotten password button, fill…

I’ve previously written about how you can send emails from the owner of a record which can be useful to send out…

Using the Website Tracking functionality in Customer Insights – Journeys means you can then start using either of the two out of…