CRM. MARKETING. TECHNOLOGY.
Ideas, insights and practical advice for CRM and marketing professionals.
I’m Megan Walker, a consultant and blogger with a passion for sharing content on CRM systems, Marketing Technology, and building better customer experiences.
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LATEST POST
The Disappearing Click: What AI Means For Blogs And Websites
Read article →: The Disappearing Click: What AI Means For Blogs And WebsitesFor years, the steps were pretty simple. You had a question, you searched Google, clicked on a promising result and landed on someone’s website to find the answer.…
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Thoughtful approaches to CRM strategy, process design, governance, reporting and turning data into better decisions.
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Explore reflections and practical advice about career development, personal branding and sharing knowledge with others.
Latest articles
Fresh ideas and practical advice.
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Scheduled Prompts: One Of My Favourite Ways To Use AI
Most of the time, we use AI when we need something. We open ChatGPT or Claude, ask a question, get…
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Marketing Journeys – Real-time Chats – August 2026
You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they…
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Marketing Journeys – Real-time Chats – July 2026
You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as they…
Hi, I’m Megan 👋🏼
Consultant. Architect. Blogger.
With years of experience across various CRM systems, marketing and SEO technology, and the Microsoft Power Platform, I share practical advice and real-world insights to help you solve problems, build better solutions and move your ideas forward.