Split Your Audience By Number Or Percentage In Customer Insights – Journeys

*** NOTE: ALL INFORMATION IS ACCURATE AT DATE OF PUBLISHING ***

One of the items that was released in August 2024, and just made generally available (out of preview) in November 2024 is the audience split tile for your Realtime Marketing Journeys. This one allows you to split your audience members going through a journey by either number or percentage. This is a quick easy post showing the options and when you might want to use this feature for your own journeys.

First, the tile for Audience split can be found under the conditions section when adding to your Journey.

The default used is percentage, so after adding the tile you will see it look something like this. You can add multiple branches but obviously you will want to make sure everything equals up to 100. Splitting up the audience members based on percentage will give you options to do things similar to an A/B test but without ever selecting a ‘winning’ path. So if you want to send two different versions of an email perhaps, but want it to keep on doing this, splitting by percentage might be a good tile for you to use.

The other option is to split your audience by Number. Consider a form you might be using to gather competition submissions, where the first 3 people are going to get access to something extra and different to the rest of the people submitting the form. Here we can go with 1 branch where the total maximum number of people that can go through it is 3. That leaves the remaining people going through the journey who will go through the right hand branch rather than branch 1.

Now we can use the branches to determine what happens when the first 3 people fill out our marketing form and go down the left branch, and then what happens for the remaining people who go down the right branch.

Once the Journey starts, we will see that branch 1 has our 3 people that have gone through, and everyone else will now go down the remaining side instead. Really simple but can be very effective where you have limits on how many people should go down a specific path. Is this something you might have a use case for? Let me know in the comments!

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