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Strategy & Data
Explore the thinking behind successful CRM projects, including how systems, processes and data should work together to support an organisation. Subjects include CRM strategy, solution architecture, process design, data migration, governance, reporting, analytics, Power BI, Google Analytics, Microsoft Clarity and turning information into better decisions.
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Part 24 – Access Google Analytics Report Templates In Google Data Studio
In previous parts of this Google Analytics Series, we’ve looked at creating your own custom reports, then importing reports from the Solutions Gallery and…
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Part 23 – Tracking Searches Within Your Own Website
In Part 5 of this Google Analytics series, we looked at setting up the Google Search Console and linking into your account. This gives…
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Part 22 – Using Lookup Tables In Google Tag Manager To Analyse Data
In Part 21 we looked at using Google Tag Manager to track Events in Google Analytics. We used the example of tracking any outbound…
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Part 21 – Using Google Tag Manager To Track Events
In the Behaviour section in Google Analytics is an area for Events. Events are user interactions with content that can be measured independently from…
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Part 20 – Adding Annotations To Google Analytics
Do you ever notice a spike in your web traffic? At the time you can probably attribute it to an event you attended, maybe…
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Part 19 – Using Campaign URL Builder To Track Custom Campaigns
When you’ve created your content and you share it out in various places, are you tracking where you share it? How many of the…
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Part 18 – Reviewing Google Analytics Insights
Hopefully, by now, you are starting to use Google Analytics effectively and get a good understanding of the traffic coming to your site, who…
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Part 17 – Creating Custom Alerts In Google Analytics
Unless your full-time job is a digital marketer and you are paid to manage and review website traffic, chances are you won’t have time…
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Part 16 – Sending Google Analytics Data Via Email
We’ve created custom reports and created custom dashboards. We’ve set them up to show data that’s valuable and of interest to us so we…
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Part 15 – Creating Your Own Custom Dashboards In Google Analytics
We can create our own custom reports in Google Analytics. The reports show metrics at the top, with dimensions at the bottom. If we…
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Part 14 – Finding & Using Custom Reports From The Gallery
You can create your own custom reports, add report categories and save your reports for quick access to the data most important to you.…
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Part 13 – Creating Google Analytics Custom Reports
Now that you’ve been reviewing your data in Google Analytics, hopefully, you are starting to find what’s most valuable and useful to you. Having…
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