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Explore practical guidance for Google Analytics and Google Tag Manager. Find articles covering implementation, tracking, reporting, visitor behaviour and ways to turn website data into useful decisions.
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Do you ever notice a spike in your web traffic? At the time you can probably attribute it to an event you…

When you’ve created your content and you share it out in various places, are you tracking where you share it? How many…

Hopefully, by now, you are starting to use Google Analytics effectively and get a good understanding of the traffic coming to your…

Unless your full-time job is a digital marketer and you are paid to manage and review website traffic, chances are you won’t…

We’ve created custom reports and created custom dashboards. We’ve set them up to show data that’s valuable and of interest to us…

We can create our own custom reports in Google Analytics. The reports show metrics at the top, with dimensions at the bottom.…

You can create your own custom reports, add report categories and save your reports for quick access to the data most important…

Now that you’ve been reviewing your data in Google Analytics, hopefully, you are starting to find what’s most valuable and useful to…

If you are in the Power Platform world you might be thinking…. oooh Flows! Power Automate! Nope, not here, but Flows do…

If you have your Google Analytics account set up, and you get to the point where you need or want some help…

We know how many visitors we are getting to our site, and we know a bit about them in terms of the…

Most people have goals of some kind or other. It could be your own personal life goals (buy a house, get a…