In the Behaviour section in Google Analytics is an area for Events. Events are user interactions with content that can be measured independently from a web-page or a screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyse as Events. Using Google Tag Manager, we can … Continue reading Part 21 – Using Google Tag Manager To Track Events

Do you ever notice a spike in your web traffic? At the time you can probably attribute it to an event you attended, maybe a presentation you gave. If you shared your website with people, ideally that meant they visited your page. Reviewing Google Analytics a few days later and you are going to remember … Continue reading Part 20 – Adding Annotations To Google Analytics

When you’ve created your content and you share it out in various places, are you tracking where you share it? How many of the visits to a blog post came from your tweet about it vs. how many came from the post you shared on LinkedIn? What about sharing it in a newsletter via email, … Continue reading Part 19 – Using Campaign URL Builder To Track Custom Campaigns

Hopefully, by now, you are starting to use Google Analytics effectively and get a good understanding of the traffic coming to your site, who those visitors are, and where they are coming from. If not…. don’t worry, Google has you covered. A really cool and helpful feature is the Analytics Insights section using Analytics Intelligence. … Continue reading Part 18 – Reviewing Google Analytics Insights

Unless your full-time job is a digital marketer and you are paid to manage and review website traffic, chances are you won’t have time to check your website statistics every single day. Perhaps you make it a weekly activity to review in-depth, but there are likely one or two things you want to know about … Continue reading Part 17 – Creating Custom Alerts In Google Analytics

We’ve created custom reports and created custom dashboards. We’ve set them up to show data that’s valuable and of interest to us so we can analyse the traffic and make the right decisions for our site. What if you’ve got other people who need to know what’s going on, but you don’t necessarily want them … Continue reading Part 16 – Sending Google Analytics Data Via Email

We can create our own custom reports in Google Analytics. The reports show metrics at the top, with dimensions at the bottom. If we want to see more information on one place, we can create dashboards full of widgets, showing us metrics, timelines, maps, tables, pie charts and bar charts. Dashboards can show us all … Continue reading Part 15 – Creating Your Own Custom Dashboards In Google Analytics

You can create your own custom reports, add report categories and save your reports for quick access to the data most important to you. Did you know you can also import reports from the Google Analytics Solutions Gallery? Most of the items in the gallery have been developed and added by users or other companies … Continue reading Part 14 – Finding & Using Custom Reports From The Gallery

Now that you’ve been reviewing your data in Google Analytics, hopefully, you are starting to find what’s most valuable and useful to you. Having reports you can easily view, with information that works for your needs makes your analytics a lot more powerful. In this post, we will look at creating custom reports in Google … Continue reading Part 13 – Creating Google Analytics Custom Reports

If you are in the Power Platform world you might be thinking…. oooh Flows! Power Automate! Nope, not here, but Flows do also exist in Google Analytics. There are several flow reports. The User Flow of your Audience, the Behaviour Flow of the Users, the Users Flow from Social traffic and the Events Flow. Each … Continue reading Part 12 – Understanding The Flow Of Your Website Users