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Explore practical approaches to marketing campaigns, automation, personalisation and customer journeys across different platforms. Subjects include Customer Insights – Journeys, HubSpot Marketing Hub, email marketing, forms, event management, audience segmentation, lead nurturing and the processes that help organisations create more relevant and connected experiences.
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There are so many options in Realtime Marketing emails for creating conditional and personalised content. Most of it is pretty easy to…

If you aren’t already aware, it’s good to understand the difference between how consent is handled in Outbound Marketing vs. Realtime Marketing…

In previous posts we’ve looked at sending out Event Registration information dynamically rather than needing to create emails individually for different Events.…

I’ve written about using the out of the box Marketing Event Registration Created trigger to create emails that can be used in…

Back in June 2022, I wrote a blog showing how you could create a custom trigger, and build a couple of flows…

There can be challenges when capturing a mobile phone number from a Realtime Marketing form in Customer Insights – Journeys (D365 Marketing).…

Triggers in the Marketing App (Customer Insights – Journeys) are pretty awesome. They can be used to create what can be a…

In a previous post, I reviewed the ability to manage consent from Contact and Lead records in Customer Insights – Journeys (D365…

The March 2024 release for Customer Insights – Journeys includes a much awaited for feature. The ability to manage consent from Lead…

I’m hoping this helps people who have scratched their head for ages wondering why their Leads or Contacts are not being created…

I’ve shared information on getting set up with Google Tag Manager in the past, and also on how to add different scripts…

I’ve previously written about creating internal notification email for Realtime Marketing Form Submissions. This post is an extension of that, and covers…