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Strategy & Data
Explore the thinking behind successful CRM projects, including how systems, processes and data should work together to support an organisation. Subjects include CRM strategy, solution architecture, process design, data migration, governance, reporting, analytics, Power BI, Google Analytics, Microsoft Clarity and turning information into better decisions.
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Google Analytics Goals In Microsoft Clarity
Setting Goals and tracking your successes in meeting them is one of the key things every marketer should be doing. There are many tools…
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Content Insights In Microsoft Clarity
I’ve written quite a few articles about Microsoft Clarity and find it such a fascinating tool to use on my own website. They have…
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Using Google Analytics Segments In Microsoft Clarity
Reviewing and analysing your website traffic data can be done easily using Google Analytics. If you aren’t already using segments, they are a great…
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Filtering Using The Microsoft Clarity User ID
If you are using Microsoft Clarity and have not yet set up the Google Analytics integration, it’s worth checking out. And even more so…
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Saving Filters As Segments In Microsoft Clarity
One of the things I am really passionate about is Marketing and Analytics, especially analytics from websites (mine in particular obviously 😉). It’s useful…
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Masking Mode In Microsoft Clarity
We can mask and unmask content in Microsoft Clarity. This gives us the ability to determine what text or values from our site is…
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Scroll Heatmaps In Microsoft Clarity
If you have a website, and you haven’t yet looked at Microsoft Clarity, I suggest you check it out. I’ve written a bunch of…
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Microsoft Clarity & Power Apps Portals
If you’ve been following along in the Microsoft Clarity blog series I have been doing, and you also work in the Power Platform world,…
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Adding Custom Tags To Use With Microsoft Clarity
We’ve got tons of way to filter data in Microsoft Clarity, including standard filters, and advanced filters. What if you want to add some…
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Using Advanced Filters In Microsoft Clarity
In a previous post, I covered the filters in Microsoft Clarity. You have a ton of them that can be used to filter the…
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Mask And Unmask Content In Microsoft Clarity
One of the coolest things about Microsoft Clarity is also one of the things I find the creepiest, and that’s the ability to sit…
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Applying Filters To Data In Microsoft Clarity
There are a ton of ways to filter the data being displayed on the dashboard in Microsoft Clarity. You’ve got the same set of…
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