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Strategy & Data
Explore the thinking behind successful CRM projects, including how systems, processes and data should work together to support an organisation. Subjects include CRM strategy, solution architecture, process design, data migration, governance, reporting, analytics, Power BI, Google Analytics, Microsoft Clarity and turning information into better decisions.
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Understanding Heatmaps In Microsoft Clarity
We’ve seen recordings in Clarity, and the integration Microsoft Clarity has with Google Analytics. Next, let’s take a look at heatmaps. Heatmaps are not…
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Google Analytics Integration With Microsoft Clarity
I’ve mentioned before, Microsoft Clarity is not a replacement for Google Analytics, nor is it a comparable product. Instead, it should be used in…
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Reviewing Recordings In Microsoft Clarity
You’ve added the tracking code to your website, and you’ve been looking over the dashboard…. now let’s check out the recordings! A recording covers…
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Overview Of Microsoft Clarity Dashboard
Once your Microsoft Clarity tracking code has been added to your website, and you’ve waited a few hours, it’s time to check out your…
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Installation of Microsoft Clarity
If you read through my previous blog, hopefully, you have some understanding of what Microsoft Clarity is (and maybe what it is not!). Now…
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Microsoft Clarity Or Google Analytics?
A few weeks ago I was tagged in something on LinkedIn by Neil Benson, asking if I would do a 30 day series on…
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Part 30 – Using The Google Analytics Mobile App
This is the last in my Google Analytics Series. I hope you’ve enjoyed it, and been able to pick up some tips and ideas…
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Part 29 – Using Keyboard Shortcuts in Google Analytics
Hopefully, you’ve been using Google Analytics for some time now and learning how to navigate around and move through all of the different screens,…
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Part 28 – Using Google Optimize For Personalisation On Your Website
In Part 26 of this Google Analytics Series, we reviewed how to add an A/B test to your website using Google Optimize. Then in…
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Part 27 – Reviewing Google Optimize Reports & Analytics
In the post yesterday, we looked at using Google Optimize to do A/B testing on a website page. Using Google Optimize gives us the…
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Part 26 – Using Google Optimize For A/B Testing Of A Page
So far in this series, we have reviewed and set up many different tools that are all related to Google Analytics. We’ve used Google…
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Part 25 – Create Google Analytics Custom Reports Using Google Data Studio
In Part 24 of this Google Analytics Series, we looked at using the Google Data Studio and accessing templates to link to your Google…
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