In Part 24 of this Google Analytics Series, we looked at using the Google Data Studio and accessing templates to link to your Google Analytics data. Rather than using a template, we can start with a blank report and start building and customising our own reports. Let’s look at how to achieve this. After logging … Continue reading Part 25 – Create Google Analytics Custom Reports Using Google Data Studio

In previous parts of this Google Analytics Series, we’ve looked at creating your own custom reports, then importing reports from the Solutions Gallery and setting up custom dashboards. Google has another free tool that we can use to create not only powerful reports but also customise and brand them in ways to fit in with … Continue reading Part 24 – Access Google Analytics Report Templates In Google Data Studio

In Part 5 of this Google Analytics series, we looked at setting up the Google Search Console and linking into your account. This gives us insight into the queries visitors are using when searching online. We can see the keywords they used in their search which then led them to our site. What about when … Continue reading Part 23 – Tracking Searches Within Your Own Website

In Part 21 we looked at using Google Tag Manager to track Events in Google Analytics. We used the example of tracking any outbound link on our website that was clicked on. Using ‘The UP Podcast‘ website as an example, let’s look at how we can track specific clicked links and display them with a … Continue reading Part 22 – Using Lookup Tables In Google Tag Manager To Analyse Data

In the Behaviour section in Google Analytics is an area for Events. Events are user interactions with content that can be measured independently from a web-page or a screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyse as Events. Using Google Tag Manager, we can … Continue reading Part 21 – Using Google Tag Manager To Track Events

Do you ever notice a spike in your web traffic? At the time you can probably attribute it to an event you attended, maybe a presentation you gave. If you shared your website with people, ideally that meant they visited your page. Reviewing Google Analytics a few days later and you are going to remember … Continue reading Part 20 – Adding Annotations To Google Analytics

When you’ve created your content and you share it out in various places, are you tracking where you share it? How many of the visits to a blog post came from your tweet about it vs. how many came from the post you shared on LinkedIn? What about sharing it in a newsletter via email, … Continue reading Part 19 – Using Campaign URL Builder To Track Custom Campaigns

Hopefully, by now, you are starting to use Google Analytics effectively and get a good understanding of the traffic coming to your site, who those visitors are, and where they are coming from. If not…. don’t worry, Google has you covered. A really cool and helpful feature is the Analytics Insights section using Analytics Intelligence. … Continue reading Part 18 – Reviewing Google Analytics Insights

Unless your full-time job is a digital marketer and you are paid to manage and review website traffic, chances are you won’t have time to check your website statistics every single day. Perhaps you make it a weekly activity to review in-depth, but there are likely one or two things you want to know about … Continue reading Part 17 – Creating Custom Alerts In Google Analytics

We’ve created custom reports and created custom dashboards. We’ve set them up to show data that’s valuable and of interest to us so we can analyse the traffic and make the right decisions for our site. What if you’ve got other people who need to know what’s going on, but you don’t necessarily want them … Continue reading Part 16 – Sending Google Analytics Data Via Email