Now that you’ve been reviewing your data in Google Analytics, hopefully, you are starting to find what’s most valuable and useful to you. Having reports you can easily view, with information that works for your needs makes your analytics a lot more powerful. In this post, we will look at creating custom reports in Google … Continue reading Part 13 – Creating Google Analytics Custom Reports

If you are in the Power Platform world you might be thinking…. oooh Flows! Power Automate! Nope, not here, but Flows do also exist in Google Analytics. There are several flow reports. The User Flow of your Audience, the Behaviour Flow of the Users, the Users Flow from Social traffic and the Events Flow. Each … Continue reading Part 12 – Understanding The Flow Of Your Website Users

If you have your Google Analytics account set up, and you get to the point where you need or want some help from someone, you can grant access to other users as required. You might be working on a community project such as a podcast or event, or you might be responsible for managing the … Continue reading Part 11 – Providing Access To Google Analytics Via User Management

We know how many visitors we are getting to our site, and we know a bit about them in terms of the demographics, interests and location. We also know we acquired them, be it from a referral site, social media or organic search. What about knowing what they did when they reached our site? Where … Continue reading Part 10 – Tracking & Understanding The Behaviour Of Your Website Visitors

Most people have goals of some kind or other. It could be your own personal life goals (buy a house, get a Tesla, pay off all your debt), or goals set with your manager for what to work on this year. If you’ve taken any kind of management or personal development course, you likely know … Continue reading Part 9 – Using Goals To Track & Measure A Specific Path Or Action On Your Website

You are getting a TON of visitors to your site, the traffic is going up which is awesome! But where are they all coming from? Even if you just share your blog posts on Twitter, that doesn’t mean that’s where they are all coming from. People are ‘hopefully’ finding you via Organic search (typing something … Continue reading Part 8 – Understand How You Are Acquiring Your Website Visitors

You’ve got your Google Tag Manager account set up with your Google Analytics variable, and everything is being tracked nicely. So just who are these people flocking to your website? It’s time to start digging in and getting to grips with the Audience section. What can we find out about them at this point? Let’s … Continue reading Part 7 – Understanding More About Your Website Audience

Google Analytics has been around since 2005. Google Tag Manager was introduced in 2012. It provides webmasters and marketers with a way to quickly add, replace and modify code snippets in one place without needing access to the website code each time. So, we need to add the code for Google Analytics to track site … Continue reading Part 6 – Using Google Tag Manager To Combine Your Tracking Code In One

One of the areas in the Google Analytics Acquisition section is the Search Console. Search Console is another free Google product which provides data and analytics designed to help you with pointers and information so you can improve your site’s performance in Google search. By enabling the Search Console within Google Analytics, you can see … Continue reading Part 5 – Setting Up The Search Console For Google Analytics