We can create our own custom reports in Google Analytics. The reports show metrics at the top, with dimensions at the bottom. If we want to see more information on one place, we can create dashboards full of widgets, showing us metrics, timelines, maps, tables, pie charts and bar charts. Dashboards can show us all … Continue reading Part 15 – Creating Your Own Custom Dashboards In Google Analytics

You can create your own custom reports, add report categories and save your reports for quick access to the data most important to you. Did you know you can also import reports from the Google Analytics Solutions Gallery? Most of the items in the gallery have been developed and added by users or other companies … Continue reading Part 14 – Finding & Using Custom Reports From The Gallery

Now that you’ve been reviewing your data in Google Analytics, hopefully, you are starting to find what’s most valuable and useful to you. Having reports you can easily view, with information that works for your needs makes your analytics a lot more powerful. In this post, we will look at creating custom reports in Google … Continue reading Part 13 – Creating Google Analytics Custom Reports

If you are in the Power Platform world you might be thinking…. oooh Flows! Power Automate! Nope, not here, but Flows do also exist in Google Analytics. There are several flow reports. The User Flow of your Audience, the Behaviour Flow of the Users, the Users Flow from Social traffic and the Events Flow. Each … Continue reading Part 12 – Understanding The Flow Of Your Website Users

If you have your Google Analytics account set up, and you get to the point where you need or want some help from someone, you can grant access to other users as required. You might be working on a community project such as a podcast or event, or you might be responsible for managing the … Continue reading Part 11 – Providing Access To Google Analytics Via User Management

We know how many visitors we are getting to our site, and we know a bit about them in terms of the demographics, interests and location. We also know we acquired them, be it from a referral site, social media or organic search. What about knowing what they did when they reached our site? Where … Continue reading Part 10 – Tracking & Understanding The Behaviour Of Your Website Visitors

Most people have goals of some kind or other. It could be your own personal life goals (buy a house, get a Tesla, pay off all your debt), or goals set with your manager for what to work on this year. If you’ve taken any kind of management or personal development course, you likely know … Continue reading Part 9 – Using Goals To Track & Measure A Specific Path Or Action On Your Website

You are getting a TON of visitors to your site, the traffic is going up which is awesome! But where are they all coming from? Even if you just share your blog posts on Twitter, that doesn’t mean that’s where they are all coming from. People are ‘hopefully’ finding you via Organic search (typing something … Continue reading Part 8 – Understand How You Are Acquiring Your Website Visitors

You’ve got your Google Tag Manager account set up with your Google Analytics variable, and everything is being tracked nicely. So just who are these people flocking to your website? It’s time to start digging in and getting to grips with the Audience section. What can we find out about them at this point? Let’s … Continue reading Part 7 – Understanding More About Your Website Audience