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If you are using the Dynamics 365 Marketing app, no doubt you’ve already fallen in love with the Insights. The detail you can see for a Contact record in terms of all of the clicks, form submissions and website visits is awesome! You can also review the insights for any Marketing Websites you’ve added tracking code to, and see which Contacts have visited different links. While all this is fine and dandy, you might have a need to track visits to a specific link, and have even more control of viewing those visits based on where the person started from. This is where we can use Redirect URL’s. Let’s jump in and take a look!
First, navigate to the Redirect URLs under the Internet marketing section in the Marketing app. From there, click New to create a record. We’ll give it a name, something descriptive for internal users to know what it’s for, and then we add the Original URL link. This is the link that you ultimately want to take people to.
Once you’ve saved the record, you get a Redirecting URL generated.
It’s the Redirecting URL that we can then use in a variety of places. Do you want to share it in a Social Post from the marketing app? Great, you can do that. You might also want to generate links to use in paid advertising on LinkedIn, Twitter or Facebook, or even in Google Adwords. The Original URL would be the same, but you could set up different Redirect URL’s to then be able to review specific links that were clicked on.
The Redirect URL record has an Insights tab, so once people start clicking on it, you can see where those visitors are located.
Clicking on the timeline will then show if any of the people clicking on the link are already Contacts in your system. We can see the original URL they were taken do, and the Referrer URL of where they started from.
We can then dig in to the Insights on a Contact record which will show us all of the Redirect URL clicked interactions they have had. This makes it a lot clearer than just seeing Website visited interactions. We can clearly see if someone visited via an ad, or a specific campaign you were running.
Oh, and you can also use these Redirect URLs to take people to websites that are not yours. It’s the redirect URL generated for you that is being tracked. So here I have a link to https://www.justgiving.com/fundraising/rumney-ramblers which is for a charity walk I am doing for the Alzheimer’s Society. It’s not a site I own, but I can still use it to review the clicks people have taken to get there.
Another cool thing about using the Redirect URLs is to add people to Segments based on their interaction. Create a new blank segment and then click on Add behaviour block. Then select the behaviour of ‘Redirect link clicked’.
We can then add a query block with the connection between the two blocks being set to ‘and also’. Put in all of the criteria you want about the Contact, and you are done. If we leave it like this, without any filtering on the behaviour block, this will return all of the Contacts that have clicked ona Redirect link.
So, we can add in additional criteria such as the Original URL, or the Redirect URL to determine WHICH of the Redirect links you care about.
Consider the ability to use this to put Contacts in to a Segment who have clicked on a specific link that you might consider expresses interest in a specific product or service you have. You could use this interaction to add them to a Customer Journey to start sharing more information with them.
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