Using Outbound Marketing, one of the most common ways to determine the list of Contacts to go through a Customer Journey and get emails is to use a Segment. One could argue this is the MOST IMPORTANT aspect of the Journey. Get the filtering wrong and you risk missing people out, or much much worse, … Continue reading Managing Email Bounces In D365 Marketing
There are currently 477 articles on my site. You can scroll through the latest posts below, or use the search functionality to find content based on specific key words. Articles cover a range of subjects including Dynamics 365 Customer Engagement, Power Automate, Power Apps Portals, and D365 Marketing (Customer Insights - Journeys).
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This post is important if you use Dynamics 365 Marketing. It’s important if you want to use Google Analytics (GA) for tracking your goals, and want to know exactly how many form submissions you’ve had for each form. Easy right? Hmm, well not if you want to use the same form, or the same thank … Continue reading Tracking D365 Marketing Form Submissions in Google Analytics
Setting Goals and tracking your successes in meeting them is one of the key things every marketer should be doing. There are many tools out there to help you do this, but honestly, two of the best ones are free, and if you aren’t taking advantage of them you are really missing out. I’ve written … Continue reading Google Analytics Goals In Microsoft Clarity
I’ve written quite a few articles about Microsoft Clarity and find it such a fascinating tool to use on my own website. They have continually added new features and make improvements to the product regularly. It’s free too, so if you are not using it you are really missing out! I noticed recently there was … Continue reading Content Insights In Microsoft Clarity
It likely doesn’t surprise you, but I love tech and tools that help me with productivity. I did a post last year showing 6 tools I had used throughout 2020 that I found useful. I reviewed it, and realised I had quite a few new ones, and some that made the cut again in 2021. … Continue reading Top Productivity & Brand Building Tools of 2021
If you missed it, l did the A to Z of D365 Marketing about six months ago. It was a series with 26 videos covering various functionality and the features in the Microsoft Dynamics 365 Marketing App. It was pretty popular and helped many figure out how they could get the most from the app, … Continue reading New Series Coming Soon! A – Z Of Real-time Marketing
Reviewing and analysing your website traffic data can be done easily using Google Analytics. If you aren’t already using segments, they are a great way to track and understand more about the behaviour of your website visitors. As I’ve mentioned before, Microsoft Clarity is not something that should be used INSTEAD of Google Analytics, but … Continue reading Using Google Analytics Segments In Microsoft Clarity
If you are using Microsoft Clarity and have not yet set up the Google Analytics integration, it’s worth checking out. And even more so now because you can filter your recordings using a Clarity User ID. Each visitor that comes to your site has an ID assigned, meaning you can gather all of the recordings … Continue reading Filtering Using The Microsoft Clarity User ID
One of the things I am really passionate about is Marketing and Analytics, especially analytics from websites (mine in particular obviously 😉). It’s useful to understand where visitors are coming from and when, then what they are reading, and which content is truly resonating with people. I’ve done a series about Microsoft Clarity including blogs … Continue reading Saving Filters As Segments In Microsoft Clarity
It always surprised me exactly what content resonates with people the most. I write about lots of different topics, things that interest me and what I think might be helpful. One of the categories of post I started last year was about Microsoft Bookings. It’s a tool providing organisations with a way to book and … Continue reading Using Microsoft Bookings & Planner For Pre-Appointment Tasks