One of the new features from Wave 1 of the Dynamics 365 release notes that relates to Marketing is the ability to have UTM Parameters added to your email links automatically. At the time of writing this, the feature is in preview with it target to be generally available in April 2023. You can turn … Continue reading UTM Parameters Tracking in D365 Marketing

The release notes for Dynamics 365 Wave 1 2023 have been published. My good friend Amey Holden and I got together to chat about each proposed change or new feature. Again we are focusing on the Marketing aspects and the new features we should expect to see in this release. The D365 Marketing overview can … Continue reading D365 Marketing Chat With Amey Holden – Discussing Marketing Features from Wave 1 2023

You’ve got free content on your website, and all you would like in exchange is for someone to fill out a form and tell you about themselves. Providing access to case studies, white papers and eBooks is a great way to share your organisations knowledge on a subject which in turn would hopefully turn in … Continue reading Create Smarter Forms In D365 Marketing To Capture More Data

If you are using D365 Marketing, and are trying to make the most from all the functionality, you’ve likely set up a marketing website record and generated tracking code to add to your organisations corporate website. This means you can track visits to the site, most of which will be anonymous, but with named visits … Continue reading Filtering Out Google Tag Manager Traffic From D365 Marketing Website Visits

When sending out your real-time marketing emails, creating emails that include actions is the best approach to take. You want your audience to engage and interact with your messages, so giving them links to pages on your websites or buttons as a call to action is a smart approach. D365 Marketing emails have the option … Continue reading Using Anchors In D365 Marketing Emails

The ability to add lists of records to your emails in Dynamics 365 Marketing has existed for some time now. However, if you ever tried to use it, you would have quickly realised one slight flaw – no ability to set any filters on those rows. So, if you wanted to send a list to … Continue reading Filter Lists To Display In D365 Marketing Emails

Building emails in the Dynamics 365 Marketing App is pretty easy. You pick a layout section that can contain one or more columns, then add elements of text, image, button, divider or even QR code. Then you preview it, make sure it looks good in different screen sizes, and then you’re ready to go! Or … Continue reading Change The Alignment Of Sections For Viewing D365 Marketing Emails On Mobile Device

In a previous blog post, I walked through how to capture the referral url via a marketing form submission and pass it back through as an unmapped form field. This got me thinking about other pieces of information that could be valuable. As a marketer, hopefully you are using and understand UTM Parameters, which can … Continue reading Capturing UTM Parameters Via Outbound Marketing Form Submissions